PUMA: #NYCGP Motorsport Installation
MEDIAMONKS| 2019
“Promoting PUMA’s role as a provider of racewear, MediaMonks produced an in-store installation that gives ordinary people the chance to experience an extraordinary sport. At PUMA’s flagship store, visitors can strap into a Formula One race-car simulator, designed by former F1 engineers, to navigate a circuit through the heart of New York. For ultimate immersion, photorealistic graphics of the racecourse and famous landmarks unfold across screens that envelop the players’ peripheral vision, alongside a steering wheel that emits haptic feedback. We created a premier experience at every stage, from personalized racer profiles to custom-built leaderboards—updated in real-time to drive competition.”
Awards:
Clio Sports Bronze, PUMA #NYCGP Motorsport Installation; FWA of the Day 2020