NUTELLA CAFE GRAND OPENING
Second Story | 2017
An experience-driven window installation comprised of 6 unique window displays that activated a construction site and piqued curiosity about the future space. The experience was a temporary teaser activation to announce the first ever permanent Nutella Cafe in downtown Chicago. Using playful illustrations, dynamic displays and cheeky copy, each window offered a a sneak peek of what was to come.
Project Details: Graphic design, character design, 2D animation, copywriting, web development, fabrication, hardware/AV integration
Awards: Digital OOH Awards: Best in Show, Marketing Sector Wild Card, Platform - Digital Signage/Billboard, Venue or Location Based Digital Advertising Integrated with Social/Mobile at a Venue