IBM DAVOS: World Economic Forum
MEDIAMONKS | 2020
“Marking its presence at the World Economic Forum, IBM wanted an insightful installation to showcase their framework for becoming a Cognitive Enterprise. We created a tactile audio-visual experience that makes companies’ transformation to a Cognitive Enterprise tangible. Through a display with object-recognition technology, our installation allowed Davos attendees to tailor the 6-minute narrative to their industry using a physical token. In addition to the smart displays, big LED panels and 98-inch displays made for a mini masterclass in business transformation. We authored and animated all of the scripts, turning dozens of IBM whitepapers and case studies into four bespoke stories.” - MediaMonks
Awards: Digital OOH Awards: Best in Show, Marketing Sector Wild Card, Platform - Digital Signage/Billboard, Venue or Location Based Digital Advertising Integrated with Social/Mobile at a Venue