AMAZON RESISTANCE RADIO
Campfire | 2017
Campfire created a new music and storytelling experience featuring a 4-hour original audio narrative called Resistance Radio. The campaign included a one-of-a kind promotional influencer & press kit that transported recipients into the fictional world of Man in the High Castle and engaged them in a unique listening experience of top tracks from the Resistance Radio Album.
Project Details: Story and script development, music recording, graphic design, print production, web development, strategy and casting of influencers and press
Awards: Emmy Nomination, Outstanding Creative Achievement in Interactive Media Silver Lion, Branded Content/Programming
Bronze Lion, Use of Music
Bronze Lion, Entertainment
Bronze Lion, Entertainment for Music
Grand Clio, Media
Grand Clio, TV/Streaming: Press/Influencer Kits & Collateral
Gold Clio, Television/Streaming: Partnerships
Silver Clio, Television/Streaming: Original Content
Bronze Clio, Television/Streaming: Innovation
Short List Clio, Television/Streaming: Brand Identity
Short List Clio, Television/Streaming: Social Media
Audio: Branded Entertainment